Brooke Bond has launched Brooke Bond Tea Council to bust myths and says that Tea is Healthy. The company says that tea is good because it contains goodies like Flavonoids which have many health benefits for the heart, mind, immunity and weight management. As per Brooke Bond Tea Council, drink three cups of tea daily to help contribute to good health.

A Brooke Bond White Paper Study based on India wide survey, conducted by AC Nielsen and commissioned by Brooke Bond reveals that though Tea is the most popular beverage in India, 77% of the consumers surveyed actually believe that Tea is unhealthy – and the cause of various ailments like acidity and nausea; it is addictive, bad for children and causes skin darkening. About 61% of the respondents believe Tea is considered traditional and for the older generation — in fact, the perception amongst the youth of today is that beverages like energy drinks and juices are healthier than Tea. These incorrect perceptions and myths about tea are in many ways contributing to the declining consumption of tea by younger consumers.

The Brooke Bond Tea Council comprises of experts from the tea and health fraternity who have joined hands to change existing perceptions on tea to establish its health credentials. The Council boasts of representatives from various fields – Nutritionists like Dr Anjali Mukerjee and Ms Ishi Khosla; Dr N. Muraleedharan, Advisor of United Plantation Association of South India (UPASI); Dr Gautam Banerjee, Scientist, Hindustan Unilever Research Centre(HURC); and Mr. Sanjiv Chatterji, Tea Excellence Centre, Hindustan Unilever Ltd.